Marketing that pays off: How to find what’s working (and what’s not)

Registration and networking: 9–9.30am Workshop: 9.30-11.30am. About the workshop Are you getting real results from your marketing - or just hoping you are? For many small and medium‑size businesses, marketing can feel like a guessing game. This practical workshop will show you how to cut through the noise, measure what truly matters, and make every marketing dollar work harder. Discover how to understand the impact of your current activity, identify what’s driving genuine results, and set your business up for smarter, more effective marketing decisions moving forward. Why Attend? Learn how to measure meaningful marketing ROI—not just surface‑level stats like impressions or likes. Gain clarity on which channels, tactics, and activities deliver real value to your business. Build confidence in planning and budgeting for future marketing activity. Walk away with practical tools and frameworks to make informed, data‑driven decisions. Who Should Attend? Business owners and decision-makers who want to understand the financial impact of their marketing and plan effectively for the future. Format Interactive workshop with practical exercises Real-world examples of ROI calculations Q&A session This workshop will be delivered by Your Marketing Machines.