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Marketing that pays off: How to find what’s working (and what’s not)
Registration and networking: 9–9.30am Workshop: 9.30-11.30am. About the workshop Are you getting real results from your marketing - or just hoping you are? For many small and medium‑size businesses, marketing can feel like a guessing game. This practical workshop will show you how to cut through the noise, measure what truly matters, and make every marketing dollar work harder. Discover how to understand the impact of your current activity, identify what’s driving genuine results, and set your business up for smarter, more effective marketing decisions moving forward. Why Attend? Learn how to measure meaningful marketing ROI—not just surface‑level stats like impressions or likes. Gain clarity on which channels, tactics, and activities deliver real value to your business. Build confidence in planning and budgeting for future marketing activity. Walk away with practical tools and frameworks to make informed, data‑driven decisions. Who Should Attend? Business owners and decision-makers who want to understand the financial impact of their marketing and plan effectively for the future. Format Interactive workshop with practical exercises Real-world examples of ROI calculations Q&A session This workshop will be delivered by Your Marketing Machines.
AI Masterclass for Business
Is your business currently using Artificial Intelligence (AI), or considering how to responsibly adopt AI to support your team and operations? AI is rapidly reshaping the way businesses operate. This practical masterclass has been designed to support Brisbane small business owners and managers to understand, plan and apply AI in a way that is appropriate, secure and aligned with their business goals. Brief overview: Join us for a full-day, hands-on masterclass focused on building practical digital capability for Brisbane businesses. Delivered in a small group environment, this session provides tailored guidance and real-world application rather than theoretical discussion. Participants will learn how to translate emerging AI technologies into practical tools that improve efficiency, reduce administrative burden, and support informed decision-making. In this interactive session, you will: Build a Real AI Strategy Develop a structured approach to AI adoption using Advancer’s Six Pillars of AI Readiness. This framework helps you assess your current capability, data readiness and risk considerations, ensuring AI is applied where it delivers real operational value. Vibe Code” Your Own Business Web Tool Learn how modern AI tools can be used to prototype and build simple, functional internal business applications without the need for traditional coding. Create AI Agents That Do the Heavy Lifting Move beyond basic use of generative AI and learn how to design task-specific AI agents that can assist with routine administrative work, internal processes, customer enquiries and workflow coordination. Future-Proof Your Local Visibility Understand how customer search behaviour is changing, including the shift from traditional search engines to AI-driven “answer engines.” Learn practical steps to ensure your Brisbane business remains visible, credible and discoverable when customers rely on AI tools to find local services. You will leave the session with a self-built functional business app, simple automation workflows, AI agents configured for common administrative tasks and a clear, practical roadmap for responsible AI implementation. Facilitator: Llew Jury - Managing Director, Advancer AI AI agency leader, entrepreneur and multiple-exit founder with 25+ years experience across Australia, Europe, Asia and NZ. Managing Director of Advancer – The AI Agency, helping 100+ Australian businesses drive AI-led growth through automation, agents and custom AI, alongside workforce transformation, change and upskilling. Brisbane City Council funds free business support delivered by expert providers as part of its commitment to supporting the growth and sustainability of Brisbane businesses. Participants must work in a business located within the Brisbane local government area. Unsure of your local Council? Visit the Queensland Electoral Commission website to check your local government area.